A baby card to celebrate a new arrival — a high-margin, high-repeat category for any card rack near the baby gift section. Every E. Frances card starts as an original watercolor painting, then prints on heavyweight, luxurious card stock with vivid color — many designs feature metallic foil detailing. A second illustration on the back of every card adds a finishing touch customers notice. • Includes a coordinating envelope • Blank inside for a personal message • Original watercolor illustration, front and back • 5.5" x 4.25" card, heavyweight stock • Made in the USA